One bad hire costs the whole team months. One good hire changes the team just as completely in the other direction.
What changed the interview was dropping “tell me what you have done” in favour of working through a real problem the team currently has.
อัยย์ · Aiyaphat
Entrepreneur, digital strategist และ content creator — เล่าเรื่องธุรกิจจากสนามจริง ไม่ใช่จากตำรา
Entrepreneur, digital strategist and content creator — business stories from the field, not from a textbook.
รู้จักฉัน → About me →
Business models, brand positioning and dealing with competitors.
Brand archetypes, message architecture and content strategy.
Two anchor clients gone at once, cash flow negative, and the most expensive lesson so far.
Entrepreneur, digital strategist, educator and content creator.
