ABOUT

Aiyaphat

An entrepreneur who loves sharing knowledge and turning lessons from real-world experience into clear, practical ideas that people can understand and apply.

TIMELINE

Professional Journey

2013

Gaining Early Experience

Joined the first LINE NEXT Internship program and became a member of the winning team.
Worked part-time in sales at an event and exhibition company.
Began writing about digital marketing as a freelance writer.

2014

University Graduation

Graduated from the Faculty of Commerce and Accountancy at Thammasat University, majoring in Marketing.

2015

First Steps in Marketing

Began a professional career as an Ads Optimizer while also taking on responsibilities as a Project Manager.

2016

Career Growth

Progressed into the roles of Social Media Manager and SMB Sales Manager.
Managed and supported a team of more than 20 people.

2017

Building a Personal Brand and Sharing Knowledge

Selected as a LINE@ Certified Trainer.
Launched Diary of Jang Jihoo and created a dedicated website to share articles and stories about South Korea.

2018

Stepping into Marketing Leadership

Served as Head of Marketing at a multinational startup, leading the Thailand market while also supporting marketing activities in Hong Kong.
Participated as a speaker and judge in the K SME Good to Great program.

2019

Beginning the Entrepreneurial Journey

Left the corporate world to establish a business focused on marketing education and professional development.
Selected as a LINE Certified Coach.
Led the dtac Smart Farmer program, providing digital marketing education to participating businesses.
Served as a speaker for the SMEs Go Online program organized by Thailand’s Office of Small and Medium Enterprises Promotion (OSMEP).
Spoke at K Online Shop Space, KBank’s business advisory center at centralwOrld.

2020

Expanding into a Digital Marketing Agency

Expanded the business into digital marketing agency services to provide more comprehensive support for clients’ growth.
Joined the LINE Agency Partner program.
Joined the Meta Marketing Partner program.

2021

Building Partnerships with Global Platforms

Joined the TikTok Marketing Partner program.
Received recognition in Creative Strategy through the Meta Blueprint Certified program.

2022

Giving Back to the Academic Community

Served as an Adjunct Lecturer for MK495 Digital Advertising at the Faculty of Commerce and Accountancy, Thammasat University.
Recognized as a Benefactor of the Faculty of Commerce and Accountancy, Thammasat University.
Joined the Google Partner program.

2023

A Year of Recognition and Achievement

Received the Excellent Coaching Award from LINE Certified Coach.
Received the Client Success Excellence Award at the Google 2nd Hackathon.
Received an award through the TikTok Agency Bootcamp.
Named a Rising Star in a content competition organized by KTO Thailand.
Named a Winner in NAVER’s Webtoon YOU program.

2024

Taking on a Leadership Role in the Industry

Received the Excellent Coaching Award from LINE Certified Coach.
Selected as a TikTok Expert in the Marketer category.
Appointed as a Board Member of the Digital Advertising Association of Thailand (DAAT).

2025

Earning International Recognition

Named a Winner in the Share Your K-Food Story program.
Received the Culture Award from The Herald Korea.
Received a Merit Award from South Korea’s Ministry of Foreign Affairs.

2026

Repositioning the Business for Its Next Chapter

Repositioned the businesses and introduced The Biz Canvas and The Art of Biz.
Became an authorized Google Workspace Reseller.

SERVICES

How Would You Like to Work Together?

Contact Me

The Art of Biz

Business training and consulting across business strategy, marketing, sales, people management, and AI.

The Biz Canvas

A digital marketing agency focused on business growth through content strategy, video production, and performance advertising.

Diary of Jang Jihoo

A content platform for people who love South Korea and want to explore Korean culture, travel, entertainment, and language.

Experience

Every Insight Comes from Real Experience

Recognized by leading platforms for professional knowledge, hands-on expertise, and the ability to turn complex ideas into practical lessons.

LINE Certified Coach

Certified for 8 consecutive years, with 2 Excellent Coaching Awards.

TikTok Experts in Marketer

Selected for 3 consecutive years and invited to speak at TikTok events.

Best K-influencer by South Korea’s Ministry of Culture

Recognized for content created through Diary of Jang Jihoo.