Certified as a LINE Certified Coach for an eighth consecutive year, with two Excellent Coaching Awards so far.
What changed most over those eight years is not the tools but the questions owners ask. Early on it was how to get started. Now it is how to measure results, and how to hand the work to a team so it keeps running without the owner in the room.
The same period brought selection as a TikTok Expert in Marketing for three consecutive years, invitations to speak at TikTok events, and a seat on the committee of the Digital Advertising Association of Thailand.
Between them, this work means seeing the real problems of businesses at very different sizes, which is where almost everything written here starts.
อัยย์ อัยพัชรAi Aiyaphat 
