For a long time pricing came from what competitors charged, which is the worst possible basis — you do not know their costs, and they may well be losing money too.
What works now is costing the team’s real time, adding the risk the job carries, and only then checking the market as a sanity check rather than a starting point.
อัยย์ · Aiyaphat
Entrepreneur, digital strategist และ content creator — เล่าเรื่องธุรกิจจากสนามจริง ไม่ใช่จากตำรา
Entrepreneur, digital strategist and content creator — business stories from the field, not from a textbook.
รู้จักฉัน → About me →
Two anchor clients gone at once, cash flow negative, and the most expensive lesson so far.
Reviewed from real use inside the company, with the costs we actually pay.
The room goes quiet, everyone waits, and nobody in it knows more than you do.
Entrepreneur, digital strategist, educator and content creator.
